The answers to this question are many and varied. However, I’d like to address one important one. First, I’ll start with a real world analogy. Fred Ruckelhaus (a fictional character) wakes up one day and realizes he has no friends. He’s been so self-absorbed and so driven...
5 Things Anthony Weiner Teaches Us About Social Media
Some may think we can’t learn anything from the Anthony Weiner saga except “Don’t Do it!” While that’s true, there are some things we all can learn about social media in the context of the Weiner scandal. Here are my top 5. 1)Know Thy Medium-social media such as...
How to Get What You Want and Keep Clients Happy
It’s tough, no doubt about it. At times, your interests and the interests of your clients are at odds with each other. That’s when you have to be smart and ensure that both competing interests can walk away and declare victory. Often, this means that you have to let go of what you...
It’s Not Personal, It’s Business
This post has nothing to do with website design, online marketing, SEO, or any of the other normal business routines in which I’m normally involved. Red Sox pitcher John Lackey’s post-game press conference meltdown and an email inadvertently forwarded to me provides the inspiration...
Shut the Door, Have a Seat
Mad Men Season 3 ends with Conrad Hilton telling Don Draper that Sterling Cooper is being sold (again) to McCann. Don returns to the office with images of his father’s failed co-op lingering in his head. Will he suffer the same fate? He decides to take action. He bursts into Bert...
Ora et Labora Online
The Benedictine monks of Portsmouth Abbey have taken the plunge. Facing a steep decline in vocations, the monks have decided to promote their life and work through a new website replete with a social media campaign. In an interview with the NY Times, the head of the abbey describes his decision,...
SEO Yes, CRO Better
For some time now we’ve heard about the importance of search engine optimization (SEO). SEO is all about ensuring your website ranks well in the search engine results. That’s important, but it’s not all there is to it. There’s a more important factor and that’s...
Are Charlie Sheen’s Twitter Rants All the Rage?
A recent article in the Boston Herald extolled Charlie Sheen’s grasp and use of social media, particularly Twitter. He’s surpassed all known records for Twitter followers in the shortest amount of time. The Herald article intimated that this was a replicable model to follow for...