Twitter has turned down a $500 million offer from Facebook as well as a advertisment partnership with Google. Twitter co-founder Biz Stone has also rejected placing ads on consumer tweets, a traditional revenue generating vehicle for web-based start up companies. While the two year old...
Uptick in Brand Advertising-Sign of Economic Rebound?
When the economy heads south, the first item to be slashed is brand marketing. In a slow economic climate, companies prefer to slash costs and focus their efforts on promotional items. Now, some companies are starting to take another look at promoting their particular brand, a harbinger of a...
Welcome to The Writer’s Block
We are indebted to Mo, Lance, and Jordan at MityMo Design for developing our website and blog. Their professionalism and attention to detail is greatly appreciated. The Writer’s Block is designed to provide you information about communication techniques, public relations, marketing- especially...
Crisis Management
Crises are like death and taxes. No one wants to plan for them. Yet, lack of planning for any of them can have disastrous consequences. A recent local example may serve to illustrate the point. Jamie Bennett’s candidacy for mayor faced a serious crisis last week when it was revealed...
Microsoft Borrows Long Term
A Company with AAA credit like MSFT is borrowing long term at great rates. $3.75 billion dollars in three terms of 5, 10 and 30 years at less than 1% above treasury bonds at the same maturity. Why? $15 billion of orders came in with MSFT only trying to sell $3 bill. With over $25 ...
Public Relations
Perception is reality. The statement is true for large corporations, small businesses, and individuals. Public relations is all about perception — how the public views you and what you do. Share...
Website Design
Website design is as important to a website’s success as the unique content produced and the links developed for the site. It goes beyond what is seen by the end user. Share...
Search Engine Optimization
Search engine optimization is one of the most important factors in any website campaign. If the search engines can’t find you for your specific keywords, your business’ online marketing campaign won’t be successful. Share...
Social Media Promotion
Social media has become an integral part of growing your business online. Social media platforms such as Twitter and Facebook, to name just two, have become indispensable to the success of any business competing on the Internet. Share...
