I know, I know, that's not proper English. But the point is still relevant.  Focus your business efforts on areas at which you excel.  Don't be tempted by the poor economy to take on business in which you have no expertise.  Rather, hammer the areas at which you can really excel.  Customers will notice and business will stream your way.  No one is a jack of all trades.  Spend your marketing dollars on your passion and your expertise.  Its a cliche but true.  Those who succeed are those who are doing what they love.  It's not work, it's enjoyable and done with ease.  Like the Field of Dreams told us, "Build it and they will come!"