Greg Wilson just posted on his Facebook page an interesting article about Vitamin Water’s new marketing campaign involving Lebron James, Kobe Bryant and Facebook.
Anyone who’s visited www.espn.com recently can’t help but notice the border ads featuring James and Bryant. It’s a great idea as long as the Cavs and Lakers keep winning (Cavs are behind 2-1 to the Orlando Magic). What happens if one or both don’t make the NBA finals?
I like the idea of engaging potential customers as Vitamin Water has done with its dedicated Facebook page. According to the article, they’ve signed up more than 350,000 “friends” and the number shows no sign of decline.
Between the ads on www.espn.com and the two NBA superstars, Vitamin Water has spent a ton of money on their marketing campaign. They’ve done it by sending people away from their own site to Facebook. That’s a gamble, perhaps worth the risk, but a gamble nonetheless.
If Vitamin Water was willing to invest so much in the campaign, why didn’t they create their own dedicated website to such a venture? It’s always risky to send potential customers away from your main site to another website. While it’s true, it’s a dedicated Vitamin Water Facebook page, couldn’t they have built something similar on their own site? Just a thought. . .
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