Case Studies

Tampa Bay Call Center

Problem: Firm needed much higher client acquisition ratio

Solution: Implemented new client relationship management software and a new sales training program focused on development of a consistent script of qualifying questions for all employees. Established sales performance metrics so that management could track and reward employees based on their production. As a result, the call center enjoyed a 275% increase in new, active client accounts.

Manufacturer

Problem: A Tampa Bay manufacturer wanted to re-launch a 2 year old product and needed to re-brand the product and develop a new marketing plan for it.

Solution: In collaboration with the firm’s sales and graphics departments, we were able to create a new brand as well as a new market for the 2 year old product. The newly packaged product experienced a 400% increase in overall sales.

Criminal Defense Law Firm

Problem: A sole practitioner had relied on referrals, phone book advertisements, and previous clients for new client acquisition. His competition had developed criminal defense websites that were now decreasing his share of the market.

Solution: Develop a website and blog that would brand the firm by their practice area. Within six months of launch, the firm was garnering competitive search engine rankings and the ratio of new inquiries to the firm as well as new client retention increased by 100%.

Warehouse Company

Problem: The company’s mis-pick rate was hovering over 8% and management wanted to lower the rate to under 3%.

Solution: After conducting thorough listening sessions with all sectors of the company, we re-organized the delivery vehicles, warehouse layout, and operational procedures resulting in a mis-pick rate under 1% and an 18% increase in sales.

Ice Company

Problem: Management wanted to increase production by 25% without a corresponding capital outlay.

Solution: The company employees were re-organized into work groups, work flow was re-engineered, and incentives were added to production. The resulting benefit was an increase of production by 70%.

Defense Contractor

Problem: Managers were not able to handle the increased work orders from federal government contracts resulting in missed production deadlines and cancelled contracts.

Solution: We provided in-house weekly seminars, working individually with managers to organize work flow and time management duties, including delegation, and task prioritization. The small firm was able to increase its production by 50% and 100% compliance with contractual deadlines.

Political Candidate

Problem: The candidate had poor name recognition and negligible fundraising potential.

Solution: Develop a brand based on three core issues using the candidate’s newly created website. Within 2 months, every major media outlet reported on the campaign and its core issues, raising name identity by 75%. Fundraising was accomplished at little cost through direct email solicitation to targeted constituencies based on the core issues.