If you’re looking for a quick, easy, and relatively painless way to drive massive amounts of traffic to your business website overnight, this blog post isn’t for you.
Truth is, there is no quick and easy way to do that. Google has made sure of that (and that’s a good thing) in their continual effort to improve user experience.
If you want to grow your business online and are willing to be patient and persistent, content marketing is the proven way to go. Why do you need patience and persistence? Results won’t happen overnight and they won’t be from one blog post.
Content marketing is all about providing well-written, end user friendly material that benefits the person reading the content. There are no moments of instant gratification. I suspect that goes for all worthwhile things in life.
Take for example the extraordinary career of Boston’s beloved Big Papi. He’s retiring at the end of this year and has had one of his most prodigious and productive years of his career, all at the age of 40. What we see is the glory and adulation. What we don’t see are hours of grueling, lonely preparation that paved the way. Content marketing is much the same thing. It’s not easy to produce quality content on a regular basis. In fact, it’s very difficult. That’s why so few stick with it. But for those who do, the evidence is clear that it pays off.
Search Engine Journal’s Julia McCoy just published a great piece on this subject. She notes, “Today, 88% of B2B marketers use content marketing, and those numbers are only growing. As the years roll by, and the demand for quality content and minimal advertising continue to increase, it’s a safe bet that the popularity of content marketing will grow, as well.
If you’re serious about growing your business online, content marketing must be at the front and center of your marketing strategy. If you don’t know how to do it or don’t have the time or inclination to do it yourself, hire a firm that has the experience to do it for you. In the long run, you will reap the rewards at a relatively inexpensive cost to your company.