Perception is reality. The statement is true for large corporations, small businesses, and individuals. Public relations is all about perception-how the public views you and what you do. Public relations is not marketing. Before any product or service is sold, the buyer has to be convinced that the seller is worthy of their time and commitment. In short, the buyer has to like the seller
Online branding is your company’s reputation on the Internet. How do potential online customers perceive you and what you do or the products or services you offer? By looking at your website, can a potential customer or client tell what you offer or the products you are selling? Why should a customer choose you as opposed to another company offering a similar product or service? What separates you from your competition? If you can’t answer these questions, perhaps you should re-evaluate your online brand.
PMC offers its clients copywriting services that are clear, concise, and targeted to your online audience. Whether you need copy for your website, blog, or social media campaigns, PMC offers a wide variety of options from which to choose.
Online Presence Management
Online presence management is a term that describes a comprehensive, “one-stop shopping” strategy for your involvement on the web. We don’t simply build your website and leave you to fend for yourself. Rather, we offer you a full list of services to complement, maintain, and develop the substantial investment you’ve made in your website. As you know, it’s not enough to have a website today. The website needs to be maintained and nurtured through aggressive link building and content management strategies that address your unique needs as a business
Graphic design is a crucial aspect in website development. Any good marketing strategy engages all the human senses and a compelling graphic design is integral to a strong web presence. If it’s true that you only have one opportunity to make a good first impression (I believe that it is), a website’s graphic design is perhaps the most important aspect of that first impression. It’s important that any business, large or small, take careful consideration into choosing a color scheme, design logo, and choice of visual aids before publishing a website.
Website design is as important to a website’s success as the unique content produced and the links developed for the site. It goes beyond what is seen by the end user. Website design also must factor into account such important issues as easy navigation, user friendly contact forms, and pages that are recognizable by the search engines. This requires technical skill as well as a graphically appealing site that keeps customers focused on your site.
Website development is crucial to your visitor’s ability to navigate to the content they seek as well as a search engine’s ability to crawl your website and properly the pages and unique content you provide on your business website. Our skilled team of website professionals is experienced in creating custom website designs as well as working with popular CMS (content management system) designs such as Drupal and Word Press. We can develop a website that uniquely addresses your needs and the needs of your potential customers.
Online Product Promotion
PMC works with many businesses that offer products for sale online. We create online shopping carts and online methods of payment to facilitate the purchase of your products online. Because we listen to the needs of our clients first, we are able to develop online product promotion campaigns specifically designed for a particular industry and product line. We handle all types of products and have experience creating easy to use online functions so that customers can purchase products they choose from the comfort of their home.
Online Campaign Management
PMC assists its client with online campaign management services such as Google Analytics and other marketing reports so that the business client can track and measure online marketing results. This allows businesses to gauge the effectiveness of online campaigns and adjust accordingly. Our unique website design concepts allow for adjustments to changing market conditions as well as the changing needs of the industry and the marketplace.
In addition to organic SEO, PMC offers its clients a wide range of additional online advertising campaigns including pay-per-click and banner ads. In consultation with the client, PMC is able to create an online advertising campaign that’s highly effective in attracting new business to your company.
Search Engine Optimization
Search engine optimization is one of the most important factors in any website campaign. If the search engines can’t find you for your specific keywords, your business’ online marketing campaign won’t be successful. Search engine optimization depends on a variety of factors. However, there are some crucial aspects of online SEO that should be part of any website design and development plan. Website design, especially how the website is structured and coded is crucial for successful SEO. Content that is unique and informative is also indispensable to web success.
Social Media Promotion
Social media has become an integral part of growing your business online. Social media such as Twitter and Facebook, to name just two, have become indispensable to the success of any business competing on the Internet.