Graphic design is a crucial aspect in website development. Any good marketing strategy engages all the human senses and a compelling graphic design is integral to a strong web presence. If it’s true that you only have one opportunity to make a good first impression (I believe that it is), a website’s graphic design is perhaps the most important aspect of that first impression. It’s important that any business, large or small, takes careful consideration in choosing a color scheme, design logo, and visual aids before publishing a website. These factors speak volumes to your audience about your brand identity, online presence, and values, as well as how you intend to treat your potential customers. If you doubt it, think about Nike and its branded “swoosh” logo. That logo in itself makes a bold statement about the company, its mission, its vision, and its corporate values. If you require another, more recent example, look at Gatorade. Look closely at their ads, especially their visual depictions of their logo interspersed with video of athletes in various stages of preparation, competition, restoration, more competition, and recovery. Those images conjure up a product that solves all the issues faced in an athlete’s performance.
Visual tools are perhaps the most effective marketing tool available to any company. They are often more compelling than words in expressing what it is that defines the essentials of a company and its products.
If you are considering developing a new website or re-designing an existing site, pay attention to graphic design. It’s your first opportunity to make a compelling impression upon your potential clients.