Good content and link building are key to any organic SEO success. Proper use of keywords and good copywriting are crucial to provide strong organic SEO results. Some will take shortcuts in this process and copy content from other sites. This is a huge mistake and may result in your site being penalized by search engines. There is no substitute for unique content that offers relevant information to the end user. This is a painstaking process, but well worth the effort in the long run. If you’re looking to grow your business through organic SEO, there are no shortcuts.