Website design is as important to a website’s success as the unique content produced and the links developed for the site. It goes beyond what is seen by the end user. Website design also must factor into account such important issues as easy navigation, user-friendly contact forms, and pages that are recognizable by the search engines. This requires technical skill as well as a graphically appealing site that keeps customers focused on your site.
Website design must take into consideration two issues: 1) the potential customer visiting the site and 2) the search engines crawling your site and ranking it in terms of relevance and importance. A well-designed website addresses both issues. Too often, web designers will emphasize one aspect at the detriment of the other. This is a serious mistake since a successful website must satisfy both needs.
In today’s marketplace, it’s important to create a website that is scalable and capable of addressing the developing and changing issues of the marketplace. We’ve found that many websites are created to be visually appealing, but do not take into account the search engines. If a site is “pretty” but can’t be found in the search engines, it’s useless to the business. On the other hand, a site that is search engine-friendly but has little visual appeal has little appeal to the potential customer.
In developing new websites or re-designing existing sites, we carefully analyze both issues and collaborate with the business client so that we have a comprehensive web strategy that incorporates all these issues into our online marketing strategy. We offer our clients:
- Initial business evaluation (to determine the best website strategy for your business)
- Graphic design / Logo design
- Website layout
- SEO web page code optimization
- Web hosting (Optional)
- Email accounts for your website
- Content writing
- Internal Link checking